Marketing Technology

Composable DXP: How to create personalised digital experiences

Learn how composable DXPs enable organizations to assemble and deliver customized digital experiences by breaking down and reusing components.

Most DXP's now brand themselves a composable. What is composable?

A composable digital experience platform (DXP) is a platform that enables organizations to create, manage, and deliver personalized digital experiences by composing and assembling different components, such as text, images, videos, and interactive elements.

A composable DXP allows teams to break down the digital experience into smaller, reusable components, which can be combined and assembled in different ways to create a wide range of experiences. This allows teams to be more efficient, as they can reuse components and avoid duplicating effort. It also enables teams to create and test new experiences more quickly and easily, by assembling and composing different components in real-time.

In addition to the benefits of component-based design, a composable DXP also typically includes features for data-driven design and personalization, allowing teams to create tailored experiences that are optimized for different user groups and use cases. By analysing user data and behaviour, teams can create experiences that are tailored to the specific needs and preferences of different user groups, increasing engagement, conversion rates, and overall satisfaction with the digital experience.

Overall, a composable DXP is a platform that provides teams with the tools and components they need to create engaging and personalized digital experiences, by composing and assembling different components in real-time.

What makes a DXP composable?

A composable digital experience platform (DXP) is a specific type of digital experience composition (DXC) solution. DXC is a holistic approach to designing, developing, and delivering digital experiences that takes into account the entire customer journey, and focuses on creating personalized and engaging experiences for users.

A composable DXP is one of the tools that organizations can use to implement the DXC approach. It provides teams with the ability to break down digital experiences into smaller, reusable components, and assemble and compose these components in real-time to create a wide range of personalized experiences. By using a composable DXP, teams can create and test new experiences more efficiently and effectively, while also ensuring consistency and coherence across all touchpoints and channels.

In my words, DXC is the overall approach to creating personalized and engaging digital experiences, while a composable DXP is one of the tools that organizations can use to implement this approach. The two terms are closely related, and a composable DXP is an important aspect of a complete DXC solution.

Leading vendors of composable DXP’s

Here are some of the leading vendors in the composable digital experience platform (DXP) space:

Adobe Experience Cloud: Adobe offers a comprehensive suite of solutions for digital experience management, including Adobe Experience Manager, which provides a composable DXP solution for creating and managing personalized digital experiences.
Sitecore: Sitecore offers a composable DXP platform that provides organizations with the tools and components they need to create and manage personalized digital experiences, including a visual component-based content authoring environment, personalization tools, and integrations with other systems and technologies.
Episerver: Episerver offers a composable DXP platform that enables organizations to create, manage, and deliver personalized digital experiences, using a component-based design and development approach.
Bloomreach: Bloomreach offers a composable DXP platform that uses artificial intelligence and machine learning to deliver personalized digital experiences, and provides organizations with a suite of tools for content management, commerce, and search.
Contentstack: Contentstack is a headless composable DXP platform that enables organizations to create, manage, and deliver digital experiences by composing and assembling different components, such as text, images, videos, and interactive elements, using APIs and webhooks.

These are just a few examples of the many composable DXP vendors that are available today. The right solution for your organization will depend on a variety of factors, including your specific requirements, budget, and existing technology stack. It's important to evaluate the different options carefully and choose a solution that meets your specific needs and requirements.