Key benefits of a Customer Data Platform (CDP). In short, it offers the elimination of data silo's and provides consistent messaging, personalized journeys, privacy compliance and real-time decision-making.
How to make LinkedIn slides? The short story: save a presentation as PDF and upload as document with a LinkedIn post.
To properly place the CDP in the vast landscape of tech marketing, I briefly list what is NOT a CDP in order to contrast it with similar systems.
Customer Data Platforms (CDP) provide a unified, comprehensive view of each customer by collecting data from multiple sources and tracking this data over time. Why and when does your business needs one?
If you are starting your website or blog then one of the most important, and perhaps one of the easiest, is which kind of typeface you choose: with serif or without serif (sans-serif).
Seems a simple question with a simple outcome. On a personal level, it is yes or no. But after a coffee table conversation on this topic with a good friend, it turned out that I thought WhatsApp is a connectivity app, and she thought WhatsApp to be a social medium.
What happens to the bodies and minds of children who have to deal with a constant barrage of digital stimuli? A review of the film #KidsOnTech.