Rob Hoeijmakers

Online Content & Marketing

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Rob Hoeijmakers

Internet professional with epistemic curiosity: Customer Experience, Storytelling Marketing and Digital Experience Platforms.

What are the key benefits of a Customer Data Platform (CDP)?

What are the key benefits of a Customer Data Platform (CDP)?

Key benefits of a Customer Data Platform (CDP). In short, it offers the elimination of data silo's and provides consistent messaging, personalized journeys, privacy compliance and real-time decision-making.

How a CDP is different from CRM, Data Warehouse and DMP

How a CDP is different from CRM, Data Warehouse and DMP

To properly place the CDP in the vast landscape of tech marketing, I briefly list what is NOT a CDP in order to contrast it with similar systems.

Real-time personal experiences for your customer

Real-time personal experiences for your customer

Customer Data Platforms (CDP) provide a unified, comprehensive view of each customer by collecting data from multiple sources and tracking this data over time. Why and when does your business needs one?

Typeface: to serif or not to serif

Typeface: to serif or not to serif

If you are starting your website or blog then one of the most important, and perhaps one of the easiest, is which kind of typeface you choose: with serif or without serif (sans-serif).

Humankind’s greatest social experiment

Humankind’s greatest social experiment

What happens to the bodies and minds of children who have to deal with a constant barrage of digital stimuli? A review of the film #KidsOnTech.