What is a web strategy and why does it matter?
The Web Strategist is a conducting role for all the efforts and qualities that go into your website(s) and the Web Strategist delivers clear and actionable guidance in the form of a web strategy.
I am a Web Strategist and in this article I give insight in what this means and what I deliver.
A Web Strategist is responsible for developing and implementing a comprehensive strategy for a company's website. This includes defining the website's goals and objectives, developing a user experience that meets the needs of the target audience, managing content and updates, and measuring and analysing website performance to continuously improve and optimize the site.
The Web Strategist works closely with other teams, such as marketing and design, to ensure that the website supports the company's overall goals and objectives.
Some of the key skills and experience required for a Web Strategist include:
- User experience: A Web Strategist should have a deep understanding of user experience design and should be able to create intuitive, user-friendly websites that meet the needs of the target audience.
- Analytics: A Web Strategist should be able to measure and analyze website performance using tools such as Google Analytics, and should be able to use this data to make informed decisions about website improvements and optimizations.
- Marketing and branding: A Web Strategist should have a strong understanding of marketing and branding principles, and should be able to ensure that the website supports the company's overall marketing and branding strategy.
- Project management: A Web Strategist should be able to manage website projects from start to finish, including setting timelines, allocating resources, and tracking progress.
Some related terms and job titles for a Web Strategist include Web Developer, Web Designer, Web Manager, Web Marketing Strategist, and Digital Marketing Manager.
As a Web Strategist, I am responsible for developing and implementing a comprehensive strategy for a company's or organization’s website, with a focus on user experience, content management, and website optimization. My key skills for this role include web design and development, user experience design, analytics, marketing and branding, and project management.
The web strategy
A typical web strategy is a comprehensive plan for achieving a company's website goals and objectives. While the specific components of a web strategy will vary depending on the company's industry, target audience, and business goals, here are some typical elements that may be included:
- Business goals and objectives: A web strategy should start with a clear understanding of the company's overall business goals and how the website can support those goals.
- Target audience: The strategy should identify the target audience for the website and create a user experience that meets their needs and expectations.
- Content strategy: A content strategy should be developed to guide the creation and distribution of content on the website, including blog posts, product pages, and other types of content.
- Search engine optimization (SEO): The strategy should include an SEO plan to ensure that the website is optimized for search engines and that it ranks well for relevant keywords.
- User experience design: The strategy should outline the user experience design principles that will be used to create an intuitive and user-friendly website that meets the needs of the target audience.
- Technical considerations: The strategy should take into account technical considerations such as website speed, mobile responsiveness, and security.
- Performance metrics: The strategy should identify the key performance metrics that will be used to measure the success of the website and track progress over time.
- Maintenance and updates: The strategy should outline a plan for ongoing maintenance and updates to the website, including content updates, bug fixes, and software upgrades.
As a Web Strategist, I would deliver a web strategy. A typical web strategy will cover a wide range of topics, including business goals and objectives, target audience, content strategy, SEO, user experience design, technical considerations, performance metrics, and ongoing maintenance and updates.
The goal is to create a comprehensive plan that guides the development and management of the website and supports the company's overall business goals. With a web strategy in place you can focus your efforts to reach the right goals with your website, and if this is something important to you and your business, if it matters, reach out to me for a conversation on web strategy.