About Rob Hoeijmakers

The personal and professional story of Web Strategist Rob Hoeijmakers and where to find me online and get in touch.

About Rob Hoeijmakers
Rob Hoeijmakers, Web Strategist.

Web Strategist

In my own story, language and communication are key. I started out as a student of Literature, but was drawn into the early days of the web. In the nineties I started as webmaster, combining en enriching content, manually weaving it into a web of information.

More and more I got involved in software languages and tools. Instruments to automate and scale the information and enabling the teams that were working with this.

What is a web strategy and why does it matter?
The Web Strategist is a conducting role for all the efforts and qualities that go into your website(s) and the Web Strategist delivers clear and actionable guidance in the form of a web strategy.

Later in my career, the success of the information and content became more and more important. In which quantity and quality did we reach our audience. That fascinated me, and I included Online Marketing in my skill set.

Marketing Technology (MarTech)

In order to be able to scale up, I learned software development and started managing a team of web producers and creators. With this team I build, integrated and enhanced the tools for marketeers to get a compelling message across and sell and support our products and services.

Marketing Technology - Online Content & Marketing
Marketing Technology, also known as MarTech, is the term for the software and tech tools professionals leverage to plan, execute, and measure marketing campaigns. MarTech tools are used to automate or otherwise streamline marketing processes, collect and analyze data, and provide various means of re…

My current activities

Next to content management and storytelling for clients, like this blog on chat for companies, I work on creating Web Strategies for companies and organizations. If a good web strategy is something that matters to you, feel free to reach out to me:

LinkedIn: Rob Hoeijmakers on LinkedIn

You can email me here: rob@hoeijmakers.net

If you first want to know more about my social activities, you can find me on Social Media: https://rob.hoeijmakers.net

Deze blog is er ook in het Nederlands:

Online content & marketing blog - Rob Hoeijmakers
Een blog over webcontent en online marketing. Hoe maak je boeiende verhalen, versterk je deze via sociale media en werk je met de juiste middelen om schaalgrootte te bereiken.