Web content / Marketing technology
In my own story, language and communication are key. I started out as a student of Literature, but was drawn into the early days of the web. In the nineties I started as webmaster, combining en enriching content, manually weaving it into a web of information.
More and more I got involved in software languages and tools. Instruments to automate and scale the information and enabling the teams that were working with this.
Later in my career, the success of the information and content became more and more important. In which quantity and quality did we reach our audience. That fascinated me, and I included Online Marketing in my skill set.
Marketing Technology (MarTech)
In order to be able to scale up, I learned software development and started managing a team of web producers and creators. With this team I build, integrated and enhanced the tools for marketeers to get a compelling message across and sell and support our products and services.
My current activities
Next to content management and storytelling for clients, like this blog on chat for companies, I work on producing web content together with my partner Maya Schmuki. We publish web content and consult clients on digital marketing and production. Our MarTech company is called Schmuki.
I also started a company to promote Digital Literacy on Primary Schools through Sdigbo. This company is focussed on primary schools in the Netherlands.
And here you find me on Social Media: https://rob.hoeijmakers.net
Mijn Nederlandstalige profiel: https://www.schmuki.nl/rob-hoeijmakers/