Dealing with unwieldy digital calendars
A lot has changed on the digital front in the last few decades, but the only constant I see is the huge hassle with digital diaries and calendars. I explain how they fill up and take over so easily.
Marketing Technology
Marketing Technology, also known as MarTech, is the term for the software and tech tools professionals leverage to plan, execute, and measure marketing campaigns. MarTech tools are used to automate or otherwise streamline marketing processes, collect and analyze data, and provide various means of reaching and engaging with your target audience. The suite of tools a company leverages for marketing processes is known as the Marketing Technology Stack.
WhatsApp Messenger and Business on a single iPhone
As a small business owner, you could think that having WhatsApp Messenger and WhatsApp Business with two different numbers is a nice way to separate private and business. I doubt this after experimenting.
What is a composable DXP?
What makes a Digital Experience Platform (DXP) composable, and how does this kind of platform related to Digital Experience Composition (DXC)?
Help, my DMP is being deprecated
Data Management Platforms (DMPs) are not necessarily outdated in 2023, but their use and function may have evolved over time to adapt to the changing digital landscape. Here are some steps to go from DMP to CDP.
DMPs are a potential privacy risk
Data Management Platforms (DMPs) can be a privacy concern because they collect and store large amounts of data about individuals. What does this mean in a world with changing concerns and rules?
Find the right CRM System
A CRM system can be a valuable tool for businesses of all sizes and industries, as it helps to manage and analyse customer interactions and data throughout the customer lifecycle. Does your business need a CRM and how to choose the right one?
The MACH Alliance
In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting 🥵