Marketing Technology and the Marketing Stack

Marketing Technology and the Marketing Stack

MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools professionals leverage to plan, execute, and measure marketing campaigns. MarTech tools are used to automate or otherwise streamline marketing processes, collect and analyze data, and provide various means of reaching and engaging with your target audience. The suite of tools a company leverages for marketing processes is known as the MarTech Stack.