As an online professional, it is crucial to make yourself and your brand stand out in the endless sea of websites and content. Fortunately, there is a magic ingredient that can help you do just that: SEO! Or search engine optimisation.
Search Engine Optimisation (SEO) is a great way to make your website more findable by search engines and your target audience. In this foundational article, I'm going to introduce you to the world of SEO in a light-hearted way and give you the outline to get started.
Keywords and Search Intention
Step one in SEO is understanding your target audience and what they are looking for. This is where keywords and search intent come in. Do research on what keywords your target audience uses to search for your services or products.
Use tools like Google's Keyword Planner to find relevant keywords and also pay attention to search intent, that is, understanding what exactly the user is looking for. Are they looking for information, do they want to buy something, or are they looking for instructions?
Content is King
When you think of SEO, think of the three Cs: Content, Content, and Content! Write quality, relevant and valuable content that matches your target audience's search intent. Make sure to work with an outline and clear headings.
Make use of found keywords in your texts, but be subtle and avoid overuse. On your blog, offer information, tips, and solutions that your target audience is looking for.
Related article: The tower of SEO success: Pillar Pages
SEO also has a technical side. Make sure your website loads quickly and is mobile-friendly. Secure your website with HTTPS and use a clear and logical URL structure. Also think about optimising images by compressing them and using alt text.
Link building is like creating a web of trustworthiness. Work on getting quality backlinks from other websites to yours.
These links act as votes of trust and can improve your ranking in search engines. Focus on creating valuable content that others will naturally want to share.
Dive into the data
What you don't measure, you can't improve! Dive into the world of Analytics and Google Search Console to gather important data about your website traffic and performance. Analyse the data to gain insights into what works and what doesn't, and adjust your strategy based on this information.
Dive deep into the data and discover the undiscovered of your audience. Data gives you the key to their search behaviour, intentions and needs. It allows you to understand what they are looking for and what they crave. With the power of data analytics, you can gain valuable insights and discover what may be missing from your current approach. Let data be your compass on the way to a better understanding of your audience and a more effective online strategy.
Interested in SEO for your own website, get in touch with me!