Measures vs. Metrics
Dive into the nuanced world of online data with Rob Hoeijmakers as he distinguishes between 'measures' and 'metrics.' Learn why these terms are crucial for effective digital strategy.
Search Engine Optimisation (SEO)
Get your key message across and optimise it for search engines (SEO).
Understanding Website Metrics, Statistics, Analytics, and Insights
Unlock the secrets of your website's data! Rob Hoeijmakers demystifies metrics, statistics, analytics, and insights to help you make informed decisions.
WordPress vs. Ghost: A comparison for bloggers
Torn between WordPress's versatility and Ghost Pro's simplicity? This article is your compass in the world of blogging platforms.
Structured Content
Discover how structured content, much like assembling mosaic art, can transform your web development projects. Learn why it's essential for consistency, SEO, and a future-proof online presence.
Webpages require strong headings
Headings are like signposts that point the way through the text. Headings give good readability for humans and search engines. I revisited this basic but vital skill.
Google Search Console, a wealth of insights
Google Search Console is indispensable. Discover how GSC allows you to analyse your search traffic, understand your audience, address technical issues and further improve your website.
Topic clusters and pillar pages
Enhance your website's visibility and authority: Dive into the world of cornerstone content, topic clusters and pillar pages. Unlock the secrets of effective internal linking.