The difference between a CDP and a DXP
In short, a customer data platform mainly collects information, and digital experience platform presents information. Let’s see in more detail.
Customer data platform (CDP)
A customer data platform (CDP) is a software solution that helps organizations collect, store, and manage customer data from various sources and channels. A CDP typically provides a central repository for customer data, as well as tools for integrating and enriching that data, and for making it available to other systems and applications.
Digital experience platform (DXP)
A digital experience platform (DXP) is a software solution that helps organizations create, manage, and deliver personalized digital experiences to their customers, employees, or other stakeholders. A DXP typically provides a range of tools and capabilities for designing, building, and publishing digital content and applications, such as websites, mobile apps, and online portals, as well as tracking and analysing how users interact with these experiences.
Customer data in different contexts
While a CDP and a DXP may both involve the collection and management of customer data, they serve different purposes and are used in different contexts. A CDP is primarily focused on collecting, storing, and managing customer data for various purposes, such as segmentation, personalization, analytics, and reporting.
A DXP, on the other hand, is primarily focused on creating and delivering personalized digital experiences to customers, and may use customer data to tailor those experiences to individual users.
Therefore, the main difference between a CDP and a DXP is the purpose they serve and the types of capabilities they offer. A CDP is focused on collecting and managing customer data, while a DXP is focused on creating and delivering personalized digital experiences.
It's worth noting that some DXP solutions may include CDP capabilities as part of their suite of tools, but CDPs and DXPs are generally distinct categories of software solutions.