The Attraction of a Lead Magnet

Attracting online leads for your business or project with a lead magnet.

The Attraction of a Lead Magnet
What's behind the mysterious door?

A "lead" is something that starts something. Take the lead. In online marketing, a lead is a person or organisation interested in your activities. By calling you, emailing you or filling out a form on your website, for example. After that, the lead is registered on a list with a basic set of information like name and emailaddress. Of course, the quality and degree of interest can vary greatly but this is a lead. A starting point for business.

How to attract?

Once upon a time, the Internet was a place where people seemed to be actively looking to fill out a form. That has changed quite a bit. Now only bots do this for fun and I as a business owner and producer have to be much more active in looking for leads. I have to try to attract leads to me. Like with a magnet. Welcome to the stage: The Lead Magnet.

Lead magnet

This magnet is an attractive and free online offer that I make in exchange for some of the lead's information. A giveaway, a freebie. This can be an e-book, a survey, a song, a spoken meditation, a podcast. Something I advertise usually on the website. On a specific page or between the lines. Of course, I can then also advertise my lead magnet through a post on social media or make the freebee available directly within the posts. And if I'm looking for a lot of leads or my website and social media just don't have enough traffic I can also buy ads for more traffic.

Practical Example

Let me use my wife and business partner's website as an example. She has a coaching practice for business clients and for visitors to the site she gives away an e-book. The website is created in Leadpages and that is specifically focused on the conversion of a visitor to a lead. The hook for the book is:

Lead magnet example

After clicking the button, a form appears:

Lead magnet form

The lead fills this out and then receives an email with a download link to the e-book. And we get the data via email and in they are in then in Leadpages' system. The magnet has done its job. The lead has a wonderful, free gift and we have enough data for a next step. That is an e-mail sequence and I will write an article about it.

Try the lead magnet for yourself:

By the way, if you were attracted and curious to the mysterious door on the top of the page, it leads to this grand view.

Vineries in Switzerland, lake of Biel.
Difference between a landing page and a lead magnet? Both landing page and lead magnet are aimed at getting contact information from a visitor and to turn them into a lead or customer. With a Lead Magnet the visitor can receive an incentive, mostly in a digital format. An e-book, checklist, free course. The lead magnet can also be presented on a regular page in the website as a sort of banner or be the purpose of a landing page.
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Lead Magnet
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details.
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Online cursus Lead Magnet
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