Tools for creating landing pages and lead magnets

Overview of tools to create, design, host, track landing pages.

Tools for creating landing pages and lead magnets
Tools to create landing pages and/or lead magnets

There are a number of online tools for landing pages and lead magnets. Sometimes they are completely dedicated to this task, sometimes they are modules within an existing system for marketing.

The ones below I know from my own experience (and will continue to add to them):

  1. Leadpages
  2. Wix
  3. HubSpot
  4. ConvertKit
  5. Squarespace
  6. Linktree


LeadPages, for example, is entirely focused on being able to quickly create landing pages yourself and store the leads. A lot of the value is also in their extensive set of templates, and these can help you get started quickly. A template like this quickly makes it clear what can and cannot be done. As a bonus, they also let you host a website.

Leadpages | Website & Landing Page Software Small Businesses
A powerful landing page builder that helps create high-converting landing pages and drive sales for businesses. Lead generation and opt-in tools integrated.


There is a pretty extensive and well-supported set of Landing Page templates in Wix.

Landing pages in Wix.
Introductiepagina’s website templates |
Kies uit Introductiepagina’s website templates om je website mee te maken. Alle templates zijn gratis en volledig aanpasbaar met drag & drop. Kies een HTML template, bewerk deze, kies een domein en ga vandaag nog online.


The marketing system HubSpot has a module for landing pages. There is a set of templates with landing pages and lead magnets. The data from users is nicely integrated into the CRM.

Free Landing Page Builder | HubSpot
Easily create pages that convert visitors into leads with HubSpot’s Landing Page Builder. Personalize content for every visitor.


The marketing tool ConvertKit offers a great looking set of Landing Pages that integrates nicely. These landing pages can be used to trigger an e-mail sequence.

ConvertKit Landing Page templates. 


Within a website builder like Squarespace, for example, you quickly build a landing page yourself. The navigation can be hidden, and then you build the landing page.

Website Builder — Create a Website in Minutes — Squarespace
Create a customizable website or online store with an all-in-one solution from Squarespace. Choose a website template and start your free trial today.


Handy service to create a Micro Landing Page to use with Instagram or Twitter profile:

Make your own bio landing page
Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.

I wrote more, well received blog articles on writing Landing Pages and creating Lead Magnets. In a rush? Quickly subscribe for free and receive the latest updates.