In the fast-paced world of online marketing, staying ahead of the curve is essential. That's why I sat down with co-founder Daan van der Wiele, an expert in helping brands build better YouTube ads with the online tool called Junbi.
Junbi can change the way you analyse and benchmark YouTube commercial videos. This tool is powered by a predictive AI that is based on thousands of earlier scientific measurements of YouTube ads and so can save you tons of work and help you focus on optimising for results.
In this blog post, I will first delve into how Junbi is rooted in neuroscience and then I will zoom in into the three main metrics that are being used in the tool.
Online professionals of all kinds can reap the rewards of Junbi's tool:
Digital Marketers: Enhance your YouTube ad campaigns, optimize spending, and achieve better Return on Ad Spend (ROAS) with the insights Junbi provides.
Content Creators: Whether you're an influencer or a content producer, Junbi can help you create ads that capture your audience's attention effectively.
Brands: Ensure your brand gets the attention it deserves and stay competitive in the ever-evolving digital landscape.
Advertising Agencies: Streamline your ad testing processes and deliver exceptional results for your clients.
The science behind Junbi
Junbi uses neuroscience in their product by leveraging AI to provide advertisers with insights into the effectiveness of their YouTube creative.
Here's how they incorporate neuroscience into their platform:
- Neuroscience-based effectiveness drivers: Junbi helps advertisers create better YouTube ads by providing second-by-second insights on their neuroscience-based effectiveness drivers. These drivers are rooted in the learnings from testing over 80,000 ads with neuroscience.
- Eye-tracking results: The platform offers predictive eye-tracking results, which can be used to optimise the YouTube ads. By analyzing how viewers' eyes move across the screen, advertisers can make informed decisions about visual elements and their placement.
- Benchmarking data: Junbi provides benchmarking data to help advertisers understand how their YouTube ads perform compared to industry standards. This data allows them to identify areas for improvement and make data-driven optimizations.
In short, Junbi uses neuroscience in their product by combining the power of predictive AI, historic eye-tracking results, and benchmarking data to provide advertisers with science-based insights into the effectiveness of YouTube creatives.
Understanding Junbi's Core Measures
Junbi's uses three key measures that provide invaluable insights for online professionals. They show you if you ad gives the proper attention to your brand, if it has the potential to break through the clutter and if the visual story is to be quickly understood.
Let's explore these core measures:
1. Brand Attention
In the realm of advertising, the ability to capture and maintain your audience's attention is paramount. Junbi's Brand Attention measure is a game-changer in this regard.
Here's what it entails:
- Measure the attention on your brand: In an age where information overload is the norm, ensuring your brand receives the attention it deserves is vital. Junbi's Brand Attention score offers a quantifiable metric to gauge how much attention your brand is getting.
- Optimize brand recall: Your audience will remember what they've seen, making it crucial to ensure your brand stands out. Junbi helps you easily measure and quantify brand attention, enabling you to optimise brand recall effectively.
2. Ad Breakthrough
In a sea of visual content, your ad's ability to stand out is a make-or-break factor. Junbi's Ad Breakthrough measure assesses your ad's performance in the context of its surroundings.
Here's what it offers:
- Stand out from the noise: Your ad needs to grab attention, even when surrounded by competing visuals. The Ad Breakthrough score evaluates your ad's contextual placement and measures its effectiveness in standing out.
- Contextual assessment: Junbi places your ad within its surrounding visuals, allowing you to understand how well it catches the eye in its specific environment. For when the ad is presented on desktop or mobile. And when on mobile, it the orientation portrait or landscape.
3. Cognitive Ease
The human brain prefers simplicity when processing information. Junbi's Cognitive Ease measure is designed to ensure your ad is easy to digest and remember:
- Ensure your ad is easy to process: Visually complex ads can be challenging for viewers to process and remember. The Cognitive Ease score evaluates how easily your ad can be understood and recalled by your audience.
- Optimize message retention: By measuring cognitive ease, Junbi assists you in creating ads that are not only visually appealing but also easy for viewers to comprehend and remember.
In conclusion, Junbi's offers a powerful set of core measures that can improve and benchmark your YouTube advertising campaigns. With Brand Attention, Ad Breakthrough, and Cognitive Ease at your fingertips, you can optimize your ads for maximum impact and audience engagement.
As a web strategist, I believe Junbi.ai is a vital tool for ensuring cost-efficiency during the early stages of YouTube ad production. It empowers advertisers with invaluable insights to optimize their creative, ultimately leading to more effective and budget-friendly campaigns.
Don't miss out on the opportunity to stay ahead of the competition with Junbi, I was truly impressed by what I saw.
To learn more about how Junbi can transform your YouTube ad campaigns using these core measures, checkout the Junbi website and see if your company qualifies for a demo.