Tools for creating landing pages and lead magnets

Overview of tools to create, design, host, track landing pages.

Tools for creating landing pages and lead magnets
Tools to create landing pages and/or lead magnets

Yes, there are online tools for landing pages and lead magnets. Sometimes they are completely dedicated to it, sometimes they are modules within an existing system for marketing. The ones below I know from my own experience (and will continue to add to them).


LeadPages, for example, is entirely focused on being able to quickly create landing pages yourself and store the leads. A lot of the value is also in their extensive set of templates and these can help you get started quickly. A template like this quickly makes it clear what can and cannot be done. As a bonus, they also let you host a website.

Leadpages | Website & Landing Page Software Small Businesses
A powerful landing page builder that helps create high-converting landing pages and drive sales for businesses. Lead generation and opt-in tools integrated.


There is a pretty extensive and well supported set of Landing Page templates in Wix.

Landing pages in Wix.
Landing Pages Website Templates |
Choose a free Landing Pages website template to start creating your stunning website. All templates are fully customizable with drag and drop. Choose your HTML template, personalize it, pick a domain and get online today.


The marketing system Hubspot has a module for landing pages. There is a set of templates with landing pages and lead magnets. The data from users is nicely integrated into the CRM.

HubSpot | Inbound Marketing, Sales, and Service Software
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow.


The marketing tool Convertkit offers a great looking set of Landing Pages that integrates nicely. These landing pages can be used to trigger an e-mail sequence.

ConvertKit Landing Page templates. 


Within a website builder like Squarespace, for example, you quickly build a landing page yourself. The navigation can be hidden, and then you build the landing page.

Build a Website – Website Builder – Squarespace
Squarespace is the all-in-one solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support all included.


Handy service to create a Micro Landing Page to use with Instagram or Twitter profile:

Linktree | The Only Link You’ll Ever Need
Meet Linktree, the free bio link tool used by the world’s best brands, creators and influencers.

Articles on Landing Pages and Lead Magnets

I wrote a number of blog articles on writing Landing Pages and creating Lead Magnets:

Writing for Landing Pages
My experiences writing and creating landing pages for your new customers
The Attraction of a Lead Magnet
Attracting online leads for your business or project with a lead magnet.
Lead Magnets and privacy law
What are the rules for Lead Magnets within the General Data Protection Regulation (GDPR)?