Review: This Is Marketing by Seth Godin
If you're looking for a comprehensive guide to modern marketing, "This Is Marketing" by Seth Godin is a must-read.
Reviews
On my blog, I review inspiring classics and interesting new material on digital content and marketing. Only books, films, podcasts and publications I found valuable. To share and spare you the time.
Review: Steve Jobs by Walther Isaacson.
Find out more about Steve Jobs' complex and fascinating persona in his biography, written by Walter Isaacson.
Review: Mind over Media, Renee Hobbs
If any landscape has changed completely in recent years, it was the media landscape. The media changed beyond recognition. So much so that it was once again time for a major update to my knowledge of what media is and what influence it has.
Review: Trust me, I'm lying. Ryan Holiday
You can learn to fight at the gym or by joining a gang. I read the book that predicted Fake News and reviewed it. Trust me, I'm lying, is part history and part timeless.
Review: #KidsOnTech
What happens to the bodies and minds of children who have to deal with a constant barrage of digital stimuli? A review of the film #KidsOnTech.
Review: Influence, Robert Cialdini
The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.
Made to stick, Chip Heath & Dan Heath
Inspiring and insightful book on why some ideas survive and others die. Here is a quick overview of the main principles and a link to the model.