To succeed in big projects, remember key insights from 'How Big Things Get Done' by Bent Flyvbjerg: Think slowly, act swiftly, base predictions on solid ground, leverage reference data, draw from experience, and embrace modularity.
Reviews of classics and interesting new material on digital content and marketing. Only books, podcasts and publications I found valuable. To share and spare you the time.
Discover the art of persuasive copywriting with Ray Edwards' "How to Write Copy That Sells." Get practical techniques from an expert and craft sales copy that converts in today's digital world.
If you're looking for a comprehensive guide to modern marketing, "This Is Marketing" by Seth Godin is a must-read.
Find out more about Steve Jobs' complex and fascinating persona in his biography, written by Walter Isaacson.
The media landscape has undergone significant changes recently. I've updated my knowledge to understand its evolving nature and influence.
You can learn to fight at the gym or by joining a gang. I read the book that predicted Fake News and reviewed it. This book is part history and part timeless.
The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.