Slay the multichannel dragon with a headless CMS: a complete guide.

Are you struggling with a monolithic CMS that's slow to update, inflexible, and difficult to customize? A headless CMS may be the answer. With a headless CMS you can enjoy the benefits of a flexible and customisable system that's built for the modern multichannel world.

Slay the multichannel dragon with a headless CMS: a complete guide.
Slay the multichannel dragon.

A headless CMS (content management system) has no built-in front-end functionality and instead, it provides an API (application programming interface) for developers to access the content and display it on the front-end using their own code. This means that the front-end can be built using any language, framework, or platform that can connect to the API, making it more flexible and decoupled from the CMS.

Headless

The term "headless" comes from the fact that the CMS has no "head" (i.e. no built-in front-end) and instead, it focuses on providing an API for managing the content.

Headless CMSs are becoming increasingly popular because they allow for more flexibility and scalability, as the front-end can be built using any technology, separate from the CMS. This also enables the use of multiple front-end channels like web, mobile, smart devices, and even voice assistants. It also allows for better performance and personalization, as the front-end can be optimized for specific devices or contexts without being constrained by the CMS.

This is different from traditional or monolithic CMSs, which usually have a built-in front-end that is tightly integrated with the content management functionality. This can make it more difficult to customize the front-end or to use multiple front-end channels.

In a headless CMS, the backend and the frontend are  connected, but they’re connected by an application programming interface (API) instead.

Please keep in mind that Headless CMSs are not the best solution for all use cases, it is especially useful for those who want more flexibility and scalability in their web or mobile application and also for those who want to create personalized experiences.

Headless CMS vendors and products

Here is an overview of vendors of headless CMS products.

  • Agility CMS: a flexible and powerful headless CMS that offers a wide range of features for managing and delivering content, including support for multiple languages and teams.
  • Airtable: A headless CMS that provides a spreadsheet-like interface to manage your data and it can be integrated with your static website.
  • ButterCMS: a headless CMS that focuses on simplicity and ease of use, with a wide range of tools for creating and managing content.
  • Caisy: Next generation headless CMS that enables you to manage and create content for all devices.
  • Cockpit: A simple, lightweight and open-source headless CMS.
  • Contentful: a headless CMS that offers a wide range of tools for managing and delivering content across multiple platforms.
  • Cosmic JS: Cosmic JS is a headless CMS that provides a powerful set of tools for managing and delivering content, including support for multiple languages and teams.
  • DatoCMS: a headless CMS that offers a clean, intuitive interface and a wide range of features for managing and delivering content.
  • Directus: an open-source, self-hosted, and customizable headless CMS.
  • Forestry: A headless CMS that provides an intuitive UI to manage your static websites, it is built on top of git.
  • Ghost: Ghost is a headless CMS that provides a clean, simple and powerful interface for managing your content.
  • GraphCMS: a headless CMS that focuses on ease of use, collaboration, and a powerful GraphQL API.
  • HeadlessCMS: HeadlessCMS is an open-source headless CMS that provides a simple and intuitive interface for managing your content.
  • Kentico Kontent: Kentico Kontent is a headless CMS that provides a complete set of tools for managing and delivering content across multiple channels and platforms.
  • Kontent.ai: a content management system (CMS) that uses artificial intelligence (AI) and machine learning to help users create, manage, and optimize digital content.
  • NetlifyCMS: Open source, git-based, headless CMS that works with static site generators.
  • Prismic: a headless CMS that offers a user-friendly interface and powerful editing tools.
  • Sanity: an open-source, real-time headless CMS that focuses on flexibility and developer experience.
  • Squidex: Squidex is a headless CMS that allows you to manage your content using a flexible data model and an intuitive web interface.
  • Storyblok: a headless CMS that offers a wide range of features for creating and delivering content, with a focus on ease of use and flexibility.
  • Strapi: open-source, self-hosted headless CMS that allows for easy customization and a large plugin ecosystem.
  • Wagtail: Wagtail is the leading open-source Python CMS
  • Webiny: Webiny is a serverless headless CMS that allows you to manage your content using a simple and intuitive web interface.

Example: Ghost, a headless CMS

This blog is build on Ghost. Ghost is an open-source, node.js based headless CMS that is designed to be easy to use, customizable and efficient.

Ghost allows users to create, manage and organize content using its built-in editor, and it exposes the content through a RESTful API, which can be consumed by any front-end technology or framework. Ghost also uses markdown for formatting and it has built-in SEO features.

Headless CMSs like Ghost allow developers to decouple the content management system from the front-end presentation layer, which can be beneficial in many situations. It can increase development speed, improve scalability, and make it easier to create personalized, dynamic and responsive user experiences.

In my case I can decide to change the full layout and design directly.  

Ghost themes

The right CMS for your online content
A content management system (CMS) is software that allows users to easily create, manage, and publish digital content. What does a CMS do and why are there so many. This article helps you pick the right CMS for your content.
Digital Experience Platforms (DXP) make websites rich and personal
I worked with Digital Experience Platforms for the last decade, let me share what I learned.
What is a Digital Experience Composition (DXC)?
Digital Experience Composition (DXC) is a relatively new term and concept in the field of digital design and development. What does it mean and where is it relevant?