The problems a Digital Experience Composition (DXC) solves

Some of the key problems that DXC aims to address include:

• Siloed teams: In many organizations, different teams are responsible for different aspects of the digital experience, such as web development, marketing, and content creation. These teams often work in silos and have different tools and processes, which can make it difficult to create a consistent and cohesive experience across all touchpoints and channels.
• Slow development: Creating new digital experiences can be time-consuming and resource-intensive, as teams need to design, develop, and test each individual component. By breaking down digital experiences into smaller, reusable components, DXC allows teams to create and test new experiences more efficiently, and increase the speed of delivery.
• Lack of personalization: Many digital experiences are generic and fail to take into account the specific needs and preferences of different user groups. By using data-driven design and personalization, DXC allows teams to create tailored experiences that are more likely to engage and convert users.
• Difficulty in maintaining a digital experience: Keeping the digital experience up-to-date and consistent across all channels can be a challenging task. A DXC platform allows teams to create, manage and publish different version of the digital experience, in an efficient and consistent way.

The DXC aims to solve these problems by providing a holistic approach to digital design and development that takes into account the entire, omnichannel customer journey, breaking the digital experience into smaller components, and creating a seamless, personalized and engaging experience across all touchpoints.

What is a Digital Experience Composition (DXC)?

Digital Experience Composition (DXC) is a relatively new term and concept in the field of digital design and development. What does it mean and where is it relevant?

Web Content & Marketing TechnologyRob Hoeijmakers