What is SVG and what is it used for?

Discover SVG, the secret behind scalable, sharp digital images. Learn how this versatile vector format helps create quality images, regardless of their file size.

What is SVG and what is it used for?
Large logos and letters require vector files. 

To begin with, SVG is an abbreviation for Scalable Vector Graphics. It is an image format for vector graphics that is supported in all modern web browsers. SVGs are defined in XML, a language that is human-readable and search engine-friendly. This makes them easy to create and edit with any text editor.

Vector graphics and the advantages of SVG

Unlike raster graphics, which are made up of a grid of pixels, vector graphics are based on mathematical formulas. These formulas represent lines and shapes, so unlike pixel-based images, they are not distorted or blurred when enlarged or resized.

SVG files are therefore exceptionally suitable for logos, icons, infographics and any image that needs to be able to be displayed at different sizes without sacrificing quality. Moreover, SVG files tend to be smaller than their pixel-based counterparts, making them ideal for use on the web, where load time is crucial.

Large logos and letters require vector files. 

SVGs and raster images

Although SVGs are primarily intended for vector graphics, they can also contain raster images. However, this can cause problems. Because SVGs are essentially text files, they can grow exponentially in size when they contain raster images. Moreover, some platforms and services that support SVG may have problems displaying the embedded raster images correctly. For these reasons, it is usually better to keep raster images as separate files and not embed them in SVGs.

The flexibility of SVG: text and fonts

One of the many advantages of SVGs is their flexibility with regard to text. SVGs can contain text as part of the vector image. This text is selectable and searchable, just like the text on a web page, which can be an added advantage for search engine optimisation (SEO).

When including text in an SVG, creators can choose to reference the font or include the letters themselves as vectors. By referencing a font, the size of the SVG can be reduced. However, if the user does not have the font installed on their system, the text will not display correctly. By including letters as vectors, it can be guaranteed that the text is always displayed correctly, regardless of the fonts installed on the user's system. The downside is that this may increase the size of the SVG.


In a world increasingly focused on digital visuals, SVG offers a powerful and flexible alternative to traditional image formats. Its ability to present images at any scale without losing quality, coupled with its compact file size and flexibility in handling text, makes SVG an essential tool for any digital professional.

However, like any technology, SVG should be used correctly. This means avoiding raster image embedding and carefully considering how text is included is essential for optimising performance and compatibility.

With a proper understanding of these elements, SVG can take your digital graphics to the next level, resulting in a sharper, more responsive and user-friendly user experience.