Marketing Technology

What is Digital Experience Composition (DXC)?

Digital Experience Composition (DXC) is a relatively new term and concept in the field of digital design and development. What does it mean and where is it relevant?

Reflections on what Digital Experience Composition (DXC) is.

Digital Experience Composition (DXC) is a design and development approach that focuses on creating seamless, personalized, and engaging digital experiences for users. The goal of DXC is to provide a consistent and cohesive experience across all touchpoints and channels, such as:

web
mobile
social media
in-person interactions

DXC is based on the idea that digital experiences are made up of individual components, such as text, images, videos, and interactive elements, that can be composed and assembled in different ways to create a wide range of experiences. By breaking down digital experiences into smaller, reusable components, teams can create and test new experiences more efficiently, improve the overall quality of their digital products, and increase the speed of delivery.

DXC also emphasizes the importance of data-driven design and personalization. By analysing user data and behaviour, teams can create tailored experiences that are tailored to the specific needs and preferences of different user groups. This can help to increase engagement, conversion rates, and overall satisfaction with the digital experience.

Overall, DXC is a holistic approach to digital design and development that takes into account the entire customer journey and considers all touchpoints, to create a seamless and personalized experience.

Is a DXC not the same as a CMS?

Digital Experience Composition (DXC) and a Content Management System (CMS) are related, but they serve different purposes.

A CMS is a software system that allows users to create, manage, and publish digital content, such as text, images, and videos. It provides an interface for creating and editing content, as well as tools for managing and organizing it. A CMS is typically used to power websites and other digital platforms, such as intranets, online stores, and digital publications.

DXC, on the other hand, is more focused on the design and development of the overall digital experience. Rather than just managing and publishing content, it's about creating personalized and engaging experiences for users, by assembling and composing different components like text, images, videos, and interactive elements. A DXC system would use a CMS as one of the building block, providing the back-end where the content is created, stored, managed and published.

In summary, a CMS provides the back-end tools for managing digital content, while DXC provides the front-end tools for creating engaging digital experiences. Both are necessary for a complete digital experience, but they serve different purposes.