Taking a wider view on writer roles for the web. This article guides you to understand writing roles, or, if you are a leader, to find the right writer for your team.
I create content for the web, but what is content? I tell a story about a silk map to explain the word and concept of content.
My experiences writing and creating landing pages for your new customers
Find your theme, create story arc and bring stakes into play.
How StoryBrand inspired me to professionally use Story Telling. I guess when you put my DNA under the microscope you would read a story. From the side of my mother I come from a family of story tellers. For long I associated telling a story with entertainment and the realms
Locked myself up in the Swiss mountains to focus on writing a StoryBrand for a client. StoryBrand is such a simple and powerful method. Dry facts come to life with shaping a story. The audience and the message become clear and vivid. I am in the flow and will make