Where does the word "benchmark" come from?
Why do we actually call comparing levels "benchmarking"?
Storytelling
How to tell compelling stories with the StoryBrand framework.
Review: This Is Marketing by Seth Godin
If you're looking for a comprehensive guide to modern marketing, "This Is Marketing" by Seth Godin is a must-read.
Slides on LinkedIn
How to make LinkedIn slides? The short story: save a presentation as PDF and upload as document with a LinkedIn post.
Made to stick, Chip Heath & Dan Heath
Inspiring and insightful book on why some ideas survive and others die. Here is a quick overview of the main principles and a link to the model.
Four professional writer roles for the web
Taking a wider view on writer roles for the web. This article guides you to understand writing roles, or, if you are a leader, to find the right writer for your team.
What a silk map learned me about content
I create content for the web, but what is content? I tell a story about a silk map to explain the word and concept of content.
Clear writing for your webpage
How do I write for a web page? Collect notes and create keywords. The next step is to come up with a working title and find my full recipe in this article.