Difference between Copywriters and Content Writers A copywriter is trained in persuasion and a content writer in the journalistic traditions of finding facts. When does this short circuit a creative project?
Lead Magnets and GDPR What are the rules for Lead Magnets within the General Data Protection Regulation (GDPR)?
Tools for creating landing pages and lead magnets Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.
Make your own bio site Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.
The outside of a web page Unseen is unloved. This certainly applies to the outside of a web page. But does a web page have an outside? A short introduction to Open Graph.
Shoot in both Portrait and Landscape Tips for producing your own images for a webpage with social media campaign. In short: shoot landscape and portrait.
Generate leads with Landing Pages Master landing page writing with Rob Hoeijmakers' guide. Learn to craft persuasive CTAs and understand customer psychology for actionable success.