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What is a web strategy and why does it matter?

The Web Strategist is a conducting role for all the efforts and qualities that go into your website(s) and the Web Strategist delivers clear and actionable guidance in the form of a web strategy.

Dealing with unwieldy digital calendars

A lot has changed on the digital front in the last few decades, but the only constant I see is the huge hassle with digital diaries and calendars. I explain how they fill up and take over so easily.

Three ways to use WhatsApp via computer

3 ways to connect with customers via WhatsApp. A blog article on WhatsApp desktop, web app and QR-code.

Internet memes spread and stick

Introduction into memes and internet memes. Why does this particular content spread and stick as they do?

Blue LED changed the world

A short story on the decades long search for the blue LED, the missing piece in the production of screens and energy efficient white light.

WhatsApp Messenger and Business on a single iPhone

As a small business owner, you could think that having WhatsApp Messenger and WhatsApp Business with two different numbers is a nice way to separate private and business. I doubt this after experimenting.

What is a composable DXP?

What makes a Digital Experience Platform (DXP) composable, and how does this kind of platform related to Digital Experience Composition (DXC)?

Signal rivals WhatsApp

So now and again people ask me to message through Signal rather than through WhatsApp. The argument is that Signal Messenger is more private, but how would it be more private? And how does Signal rival WhatsApp?

Sleeping Kobo is not waking up

We all have a bad night so now and again and keep snoozing. But what about a Kobo e-reader that does not wake up?

The headless CMS

A headless CMS is a type of CMS that separates the content management functionality from the front-end presentation layer of a website or application.

Help, my DMP is being deprecated

Data Management Platforms (DMPs) are not necessarily outdated in 2023, but their use and function may have evolved over time to adapt to the changing digital landscape. Here are some steps to go from DMP to CDP.

DMPs are a potential privacy risk

Data Management Platforms (DMPs) can be a privacy concern because they collect and store large amounts of data about individuals. What does this mean in a world with changing concerns and rules?

Find the right CRM System

A CRM system can be a valuable tool for businesses of all sizes and industries, as it helps to manage and analyse customer interactions and data throughout the customer lifecycle. Does your business need a CRM and how to choose the right one?

The MACH Alliance

In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting 🥵

The right CMS for your online content

A content management system (CMS) is software that allows users to easily create, manage, and publish digital content. What does a CMS do and why are there so many. This article helps you pick the right CMS for your content.

Connect Facebook to Google Looker Studio

Connecting Facebook and Instagram organic or ads data to Google Looker Studio (formerly Google Data Studio) requires a bit of technical skills. Here are the steps to get going.

Use Canva and AI to put a bike riding panda on a mug

Canva now has generative images from stable diffusion build into it. This can speed up a lot of your work, let me give a quick demo.

What is Digital Experience Composition (DXC)?

Digital Experience Composition (DXC) is a relatively new term and concept in the field of digital design and development. What does it mean and where is it relevant?

The problems a Digital Experience Composition (DXC) solves

Digital Experience Composition (DXC) is designed to solve several problems that organizations face when creating and managing digital experiences.

Review: Mind over Media, Renee Hobbs

If any landscape has changed completely in recent years, it was the media landscape. The media changed beyond recognition. So much so that it was once again time for a major update to my knowledge of what media is and what influence it has.

How Wix, Squarespace, Ghost and WordPress handle digital assets

Quick overview of the digital asset management qualities of the most popular Website Builders Wix, Squarespace, Ghost and WordPress.

Review: Trust me, I'm lying. Ryan Holiday

You can learn to fight at the gym or by joining a gang. I read the book that predicted Fake News and reviewed it. Trust me, I'm lying, is part history and part timeless.

Will ChatGPT replace the content writer?

ChatGPT generates well stated texts, and it will change the web and content writing for sure. But where and how will we feel the impact?

Difference between Copywriters and Content Writers

A copywriter is trained in persuasion and a content writer in the journalistic traditions of finding facts. When does this short circuit a creative project?

Passkeys are set to replace passwords

Apple Passkeys is warming up to make passwords redundant. Will it succeed? Let me explain Passkeys and give a demo.

Key benefits of a Customer Data Platform (CDP)

Key benefits of a Customer Data Platform (CDP). A CDP offers the elimination of data silo's and provides consistent messaging, personalized journeys, privacy compliance and real-time decision-making.

Slides on LinkedIn

How to make LinkedIn slides? The short story: save a presentation as PDF and upload as document with a LinkedIn post.

The digital asset manager (DAM)

Quick outline of what a Digital Asset Manager is and when your business or organization would need one.

CDP compared to CRM, Data Warehouse and DMP

To properly place the CDP in the vast landscape of tech marketing, I briefly list what is NOT a CDP and contrast it with CRM, a Data Warehouse and a DMP.

Customer data platforms (CDP) enable real-time personal experiences

Customer Data Platforms (CDP) provide a unified, comprehensive view of each customer by collecting data from multiple sources and tracking this data over time. Why and when does your business needs one?

Typeface: to serif or not to serif

If you are starting your website or blog then one of the most important, and perhaps one of the easiest, is which kind of typeface you choose: with serif or without serif (sans-serif).

Digital Experience Platforms (DXP) make websites rich and personal

I worked with Digital Experience Platforms for the last decade, let me share what I learned.

Is WhatsApp social media?

Seems a simple question with a simple outcome. On a personal level, it is yes or no. But after a coffee table conversation on this topic with a good friend, it turned out that I thought WhatsApp is a connectivity app, and she thought WhatsApp to be a social medium.

Review: #KidsOnTech

What happens to the bodies and minds of children who have to deal with a constant barrage of digital stimuli? A review of the film #KidsOnTech.

Using markdown for text

Why would you want to use MarkDown for writing text?

The difference between a CDP and a DXP

In short, a customer data platform mainly collects information, and digital experience platform presents information. Let’s see in more detail.

Mastodon or Twitter after all?

Elon Musk's takeover of Twitter has caused a stir on that channel. What are the alternatives?

Playground AI: Create images for free from text

Your own AI images promptly and through a text prompt. With Playground AI you create images using Stable Diffusion and DALL-E within no time. Playground AI is a free AI image generator.

Quick tip: Do screen recording on the iPhone

Quickly recording actions on an iPhone can be very handy. It is also built in by default, but requires some adjustments before you can use it. I briefly outline the steps.

Do dashboards protect against flying mud?

Our view of the world is increasingly shaped by dashboards. A good reason to take a moment to find out the origin of the word, which yielded a remarkable insight.

Lions on the loose in Prague! By Ernest “GPT-3” Hemingway

Can GPT-3, the AI language system, also pick up style cues? The easiest way, of course, is to ask directly and write something in the style of Ernest Hemingway.

Internet tracking: how to put a stop to it

I, like most other internet users, am routinely followed as I browse the internet. There is a sneaky note on my back with who I am. How do you regain some privacy?

What if you ignore GDPR?

It is not worth risking huge penalties and reputational damage by ignoring GDPR.

Where does the EU privacy law (GDPR) apply?

Quick reminder on where GDPR applies and when.

Playing with AI-system DALL-E

Get started with DALL-E, the AI-system from OpenAI that composes new images from a daily language sentence.

Review: Influence, Robert Cialdini

The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.

Get found in Google Discover

Google Discover is a news service provided by Google. In Android and the Google App. As a blogger, how to optimize for Google Discover.

Export Kobo highlights and notes to your Mac

How do I get my Kobo highlighted and annotated text exported to the Mac? Here I highlight the most structural method that requires a one-time adjustment.

Made to stick, Chip Heath & Dan Heath

Inspiring and insightful book on why some ideas survive and others die. Here is a quick overview of the main principles and a link to the model.

Gated content and paywalls

Learn about the term "gated content". It is content that is partially visible and for which you make a transaction, with personal data or money, to read or experience it. Let me explain.

Are you digitally literate?

I didn't have a quick answer to the question if I am Digitally Literate, and I started to find out what Digital Literacy means.

The secrets behind the QR Code

The QR code existed for years and led, for the consumer, a sleeping existence. How do QR codes work?

Get copyright for web content

Quick guide to make sure you have the proper rights to use content on the web. I also list and explain the most used forms of copyright.

Review: The Founders by Jimmy Soni

Review of the book The Founders by Jimmy Soni. On the origins of PayPal and it's founding team.

Fix Kobo Clara crashes and freezes

Fixes for when Kobo Clara crashes and freezes. Put your frozen e-reader back to life and prevent crashes.

Playing in the interactive sandbox

The intuitive digital experience of an interactive sandbox.

Four professional writer roles for the web

Taking a wider view on writer roles for the web. This article guides you to understand writing roles, or, if you are a leader, to find the right writer for your team.

Free e-books on your Kobo using a computer

How do you put copyright free e-books on the Kobo e-reader using a computer?

Content creation is an art, marketing technology is a craft.

Content creation is an art, marketing technology (MarTech) is a craft. And together they are hard to beat.

Why choose Wix to manage your valuable content?

Hosting and managing your valuable content is a far-reaching choice. When is Wix an option?

What a silk map learned me about content

I create content for the web, but what is content? I tell a story about a silk map to explain the word and concept of content.

Three ways to enrich your website with top images

Where can I find suitable images for a website, blog, landing page or social media campaign?

Plagiat or copyright infringement

When is copying text plagiat, and when is it an infringement on copyright? I made a rookie mistake and corrected it.

Review: The Cryptopians by Laura Shin

In clear, non-technical language, Laura Shin takes you in her book The Cryptopians through the history of the legendary Ethereum blockchain.

Lead Magnets and privacy law (GDPR)

What are the rules for Lead Magnets within the General Data Protection Regulation (GDPR)?

Review: The Power Law by Sebastian Mallaby

If you are interested in the world of Venture Capital, Start-Ups and Silicon Valley, you simply must read this book. A well-written book with a very thorough foundation.

Clear writing for your webpage

How do I write for a web page? Collect notes and create keywords. The next step is to come up with a working title and find my full recipe in this article.

Writing recipe for your website

Start writing for a website? I use a little trick to get going and get things clear. I brief myself as a copywriter.

Tools for creating landing pages and lead magnets

Overview of tools to create, design, host, track landing pages.

English editor correcting the American translator

When automated translation is part of your writing workflow, make sure to align the tools to be consistent in terms of language and spelling variants.

Make your own bio site

Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.

The outside of a web page

Unseen is unloved. This certainly applies to the outside of a web page. But does a web page have an outside? A short introduction to Open Graph.

Shoot your images portrait AND landscape

Tips for producing your own images for a webpage with social media campaign. In short: shoot landscape and portrait.

Pixels per Inch (PPI). Measured as a line or a square?

Pixels per Inch (PPI) are not measured on a surface, but as a line. Learn and play with screen resolutions and physical properties of a screen.

Stay safe online with VPN

VPN is vital for your digital resilience. A tunnel to free information. Find the basics in this article.

Writing for Landing Pages

My experiences writing and creating landing pages for your new customers

From Kobo to Twitter in 18 seconds

Quick iPhone workflow for quoting text on your e-reader and share to Twitter.

Blog writing with Ulysses

A easy to use and fun workflow for writing, translating and publishing blog articles. On Mac and iPhone. I will use paper, Ulysses, LanguageTool, Deepl and Ghost.

Size a stack of images to the same dimensions

A stack of images with a random height and width that all need to go to the same dimensions. And you cannot use CSS cover option. Get out the digital scissors and maginifying glass.

Double security (2FA) within Apple Keychain

Apple has integrated Two-Factor Authentication (2FA) into macOS and iOS through Keychain. I explain how 2FA works and how it looks.

Two-Factor Authentication (2FA)

I took a good look at Two-Factor Authentication (2FA) and I explain why I prefer an authenticator app above SMS.

HEIC, a blood type for images

What is .HEIC and why did Apple make it the most difficult file format? Great question and here you find answers and proper workflows to go to more common file types like JPG.

Review: On writing, a memoir of the craft, Stephen King

A valuable classic, part of the canon. Not only an inspiring book, Stephen King wrote a surprising, scary and painful journey.

No code automations

Personal experiences with no code automations, API's and webhooks. How to string together modular application to create a complete and dynamic website.

Building a blog audience (2022)

Personal journey in building an audience for my blog. SEO, republishing and social media. My latest experiment: Revue.

The Attraction of a Lead Magnet

Attracting online leads for your business or project with a lead magnet.

Curated Twitter Lists

Curated Twitter lists on digital topics like cybersecurity, martech, AI, digital production, content and chatbots.

Electronic paper and digital ink explained

Why are electronic paper and digital ink so gentle to the eyes and why is it that these screen consume so little energy.

Website revamp

I revamped the design of my Ghost Blog and I explain the choices. Also I have gone from self-hosted to Ghost Pro.

Digging into Web3

Web3 is not so much a fact yet but more of a vision and perhaps best explained by looking at what Web1 and Web2 entailed.

Review: Building a StoryBrand, Donald Miller

Insightful book on building a story brand. How to clarify your message, so customers will listen. Short summary and review.

Portrait and landscape images on social media

Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for Facebook, Instagram, Twitter and TikTok.

Graymail, what is it?

Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.

Mint your first Non-Fungible Token (NFT)

NFT’s are pretty overwhelming if you are outside to the crypto crowd. I wrote a practical step by step record of how I minted my first NFT.

Broadcast a live video

Once you have a live production ready, you will want to broadcast it. In order to this you can connect it to a broadcasting service like YouTube, Twitch or Vimeo.

Make Instagram posts from your computer

Instagram posts from the browser: Small step for many, giant leap for photographers with an archive.

Google AMP is dead

Google AMP is dead and will be switched off, and I argue that this is a good thing.

From Typewriter to the Matrix

Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.

Site Search explained

Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve. Let me explain with examples.

Web analytics made simple by using Plausible

How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.

Three principles of storytelling marketing

Find your theme, create the right story arc and bring stakes into play.

iOS 15 Visual Look Up: The needle and the haystack

The new iOS15 Visual Lookup finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.

Host your blog on Ghost

If you want to stay independent as a digital producer claiming your online spot is crucial. With Ghost you are in a good position to build, grow and nurture this spot.

Does my browser support WebP and/or AVIF?

A quick check to see if your browser or application support the modern image formats WebP and AVIF.

Micro content. Small text, big impact.

How small bits of text called micro content explain and support your marketing message.

A Story Tellers tale

How StoryBrand inspired me to professionally use Story Telling.

Writing my first StoryBrand

A client asked me to clarify his message and I used the StoryBrand method to work it out. This will help you as well.

Semantic web and the knowledge graph

The semantic web is not to be confused with web3 (as I did). The semantic web is about describing the web of connections between ideas and objects.

Read Medium articles on Kobo

A quick how-to for reading Medium articles on the Kobo Clara ereader. Easier for the eyes and a less noisy device.

Does my business need a Digital Experience Platform (DXP)

DXP is short for Digital Experience Platform. A short introduction into this recent class of software that I describe as a single-vendor MarTech stack.

Good metadata wildly increases the value of your content.

When you upscale any digital solution, you probably will need to work with metadata. Meta means something like higher and beyond, and is a rather invisible abstraction. It is information, in the form of data, about other information.

Live video streaming, a primer

One of the big changes, transformations, of the COVID pandemic is the rise of digital video. Not only the consumption of these videos through On Demand platforms like YouTube and Netflix, but also the actual personal production.

Aspect ratio and orientation of images

Quick guide for working with aspect ratio and orientation. Use landscape or portrait for image, video and destination screen.

Resolutions for screens and images

The exact meaning of resolution in a digital context is fuzzy. I will list the different uses of the word and resolve confusion. This article will help you find the sweet spot between sharp looking images and proper file size.

The miracle of your screen

How the three colors of light in your screen can be made visible and how we are able see a large part of our world through this little wonder.

Record and edit a professional screencast

My personal aim was to have a Screencast set up where I can share actions on my screen, comment the actions, both with spoken instructions and visual pointers and distribute it on a modest scale. The secondary requirements were to have clean and pleasant audio and video with a technical

High Dynamic Range (HDR) video

What is High Dynamic Range and how can I put this technology to use for better images and videos.

Record and stream HDR video

How can you produce an HDR video yourself and make it available to an audience?

Audio compression and codecs

A primer on Digital Audio for streaming music to a device such as a mobile phone or wireless headphone. For the digital producer and the interested consumer.

Audio ecosystem examples

Examples of audio ecosystems. The interconnected parts and the type of hardware and compression in the flow from digital stream to ear.

Digital audio explained with stacks of paper

Different aspects of Digital Audio explained and demo’ed by using stacks of paper. A useful analogy to make it tangible.

Brand Indicators for Message Identification (BIMI)

There is a lot of fraud and spoofing when it comes to email. How do I know the email you send me is from you and your brand?

Measure Page Speeds with Core Web Vitals

How speedy a page loads looks like a simple question. You clock the time it takes in controlled situation and there you go. The reality is a bit more complex. You want to track and analyse the experience of real users. There are loads of different browsers, network speeds, devices,

Self-hosting a Ghost blog

A summary of how to set up the digital blog system Ghost on Digital Ocean and maximize it using Cloudflare.

Using Squarespace for a year

A relationship of a year is a great time to evaluate. Puppy love is over, is there real love?

Optimize Squarespace for Search Engines

Attract visitors to your Squarespace site by optimizing the content for search engines. Check the basics here.

Create your website within 60 minutes

What are the options if you need a website very quickly? Just say within an hour or so.

For images on the web stick with JPG and PNG. For now.

Want to keep it safe? Just go with the flow and choose JPG or PNG.

WebP and AVIF, the challengers of JPG

Online check to see if your browser supports WebP and AVIF. Concise guide on the new image formats.

Four ways to build your website or blog (2022)

Choose the best path to sustainable online success. Showing up online is one thing, staying on top another. For you to make the right choice, I lay out four different paths.

An explanation and demo of App Clips

App Clips have the potential to shake up the digital and real world. Here is a quick primer and example on how it works. And you can run it yourself.

Share Kobo e-books with your family

A step-by-step guide on how to share your Kobo e-books with your partner and other family members.

Load free ebooks on a Kobo using the iPhone

Download free ebooks on your iPhone and put them on your Kobo without the need for a computer. A life saver on the road.