You can buy or rent a website with everything on it as a whole system, but you can also manage it yourself in modules and then hook it together. And that hooking together requires automations because you have to transfer the data and such by hand between them and that is of course not very scalable and slows down the processes requested by the customer.
I want to hold a live webinar via Zoom and automate the payment, registration and invitation. To do this, I have created a landing page with an order button.
This is followed by a payment process that asks for the customer's name and email address. After payment, the data goes to my accounting program for the official VAT invoice and the customer is credited in the CRM system and then added as an invitee to a Zoom meeting. The customer receives an invitation from this.
To hook all of this together we use Zapier. That's a no-code solution that, through webbooks, APIs, filters and the like, and it allows us to connect these stand-alone programs and share the data. An API is an access to the program, a webhook is the signal that goes out and offers the data to a different server. Here is the flow, in a Zap, that I described above:
This is where I where I will link to ConvertKit later. We use this program for marketing and sending programmatic e-mails. These are messages that include conditions such as time or actions and from which the customer can also unsubscribe. Those emails are related to the purchased product and also to possibly other interesting products or events of our company (graymail). The e-mailsequence is easily added to the list of automation by extending the existing Zap.
Is no-code automation easier?
I would say yes but it does have a learning curve and is not always easy to test. I also think scalability is limited but time will tell. What it mainly offers us is creativity and a certain freedom when coming up with new products and especially campaigns. It also makes it easier to iterate. To see whether a campaign works or not and then adjust it.
But a process also does break more quickly, you depend more on others and then you have to open all kinds of drawers and boxes in Zapier of which you no longer have any idea. That is sometimes more laborious than writing, managing and documenting code but it might be a lack of experience. So I will be playing around with no code and low code and keep you updated.
Also I will be on the look out for agencies to whom you can outsource certain requests and explore to see if no code automations are scalable.
Valuable video course on Webhooks. Webhooks follow the Hollywood principle: we call you, don't call us.
Zapier is the tool we use in our company and probably a bit of the gold standard in it's genre:
List of providers, applications and agencies: