The digital asset manager (DAM)

Quick outline of what a Digital Asset Manager is and when your business or organization would need one.

The digital asset manager (DAM)
Wall of paintings which made me think of a DAM.

A digital asset manager (DAM) is a software solution that helps organizations organize, store, and manage digital assets, such as images, videos, audio files, documents, and other types of media. DAMs typically provide a central repository for digital assets, as well as tools for organizing, tagging, and categorizing them, and for controlling access to and publishing them.

DAMs are often used by organizations in a variety of industries, including media, marketing, and advertising, to store and manage the large volumes of digital content that they create, use, and distribute.

Key features of a DAM

Some key features of a DAM may include:

  • Storage: DAMs typically provide a central repository for digital assets, with options for storing assets on-premises or in the cloud.
  • Organizing: DAMs may include tools for organizing and categorizing digital assets, such as tags, metadata, and taxonomies, to make it easier to find and retrieve them.
  • Collaboration: DAMs may provide tools for enabling teams to work together on digital assets, such as sharing, commenting, and version control.
  • Security: DAMs may include security features such as access controls, authentication, and encryption to protect digital assets and ensure that they are only accessed by authorized users.
  • Integration: DAMs may provide tools for integrating with other systems and technologies, such as content management systems (CMS), customer relationship management (CRM) systems, and marketing automation platforms.

Overall, a DAM helps organizations streamline the process of storing, organizing, and managing digital assets, and enables them to more effectively use and share those assets in their business processes and marketing efforts.

DAM vendors

There are many vendors that offer digital asset management (DAM) solutions. Some examples include:

  • Adobe Experience Manager
  • Bynder
  • Canto
  • Cloudinary
  • Extensis
  • Image Relay
  • Libris
  • Widen
  • WebDAM
  • WoodWing

These vendors offer a range of DAM solutions with different features, capabilities, and pricing models. Some DAMs are designed for specific industries, such as media, marketing, or advertising, while others are more general purpose and can be used in a variety of contexts.

It's worth noting that DAM solutions can be complex and may require significant customization and integration with other systems and technologies. Therefore, it's important for organizations to carefully consider their needs and goals when selecting a DAM vendor, and to carefully evaluate the capabilities and fit of the different options available.

How Wix, Squarespace and Ghost handle digital assets
Quick overview of the digital asset management qualities of Website Builders WIX, Squarespace and Ghost.