To write and research for my profession and business, and of course for this blog, I like to read. Curated newsletters (like Exponential View, Thomas Pueyo, Christ Coolen), I read and write on Twitter and books. Both paper books and e-books. Here you find a selection, during this year I will write about some of inspiring books in more depth and length.
Made to stick, Chip Heath & Dan Heath
Duct tape? Other aspects of how to create sticky ideas and have SUCCES are build around:
Inspiring boek on why some ideas survive and others die.
This is marketing, Seth Godin
Building a Story Brand, Donald Miller
Exponential, Azeem Azhar
On writing, a memoir of the craft, Stephen King
Hit Makers, Derek Thompson
This is a book about hits, the few products and ideas that achieve extraordinary popularity and commercial success in pop culture and media. The thesis of this book is that even though many number one songs, television shows, blockbuster films, Internet memes, and ubiquitous apps seem to come out of nowhere, this cultural chaos is governed by certain rules: the psychology of why people like what they like, the social networks through which ideas spread, and the economics of cultural markets. There is a way for people to engineer hits and, equally important, a way for other people to know when popularity is being engineered.
At its core, the book asks two questions:
- What is the secret to making products that people like—in music, movies, television, books, games, apps, and more across the vast landscape of culture?
- Why do some products fail in these marketplaces while similar ideas catch on and become massive hits?
The war of art, Steven Pressfield
Think again, Adam Grant
The Power Law, Sebastian Mallaby
ABOUT THE POWER LAW
“A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.” – Daniel Rasmussen, Wall Street Journal
“A must-read for anyone seeking to understand modern-day Silicon Valley and even our economy writ large.” -Bethany McLean, The Washington Post
“A rare and unsettling look inside a subculture of unparalleled influence.” —Jane Mayer
“A classic…A book of exceptional reporting, analysis and storytelling.” —Charles Duhigg
Not really a summary, but more a story on my experience reading this fantastic book:
The Cryptopians, Laura Shin
Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze
I wrote a positive review:
Steve Jobs by Walter Isaacson
The Founders, Jimmy Soni
I read this insightful and inspiring book The Founders in a series of other books that deal with the emergence of large Internet companies and the associated investments
I wrote a review: