Inspiring books on Marketing

To write and research for my profession and business, and of course for this blog, I like to read. Curated newsletters (like Exponential View, Thomas Pueyo, Christ Coolen), I read and write on Twitter and books. Both paper books and e-books. Here you find a selection, during this year I will write about some of inspiring books in more depth and length.  

Made to stick, Chip Heath & Dan Heath

Duct tape? Other aspects of how to create sticky ideas and have SUCCES are build around:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

Inspiring boek on why some ideas survive and others die.

This is marketing, Seth Godin

Building a Story Brand, Donald Miller

A Story Tellers tale

How StoryBrand inspired me to professionally use Story Telling.I guess when you put my DNA under the microscope you would read a story. From the side of my mother I come from a family of story tellers. For long I associated telling a story with entertainment and the realms

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Exponential, Azeem Azhar

On writing, a memoir of the craft, Stephen King

From Typewriter to the Matrix

Follow the white rabbit down the hole. From Stephen King’s memoir of the craft to computer coding and the Matrix movie.

Rob HoeijmakersRob Hoeijmakers

Hit Makers, Derek Thompson

This is a book about hits, the few products and ideas that achieve extraordinary popularity and commercial success in pop culture and media. The thesis of this book is that even though many number one songs, television shows, blockbuster films, Internet memes, and ubiquitous apps seem to come out of nowhere, this cultural chaos is governed by certain rules: the psychology of why people like what they like, the social networks through which ideas spread, and the economics of cultural markets. There is a way for people to engineer hits and, equally important, a way for other people to know when popularity is being engineered.

At its core, the book asks two questions:

1. What is the secret to making products that people like—in music, movies, television, books, games, apps, and more across the vast landscape of culture?
2. Why do some products fail in these marketplaces while similar ideas catch on and become massive hits?

The war of art, Steven Pressfield

Think again, Adam Grant

The Power Law, Sebastian Mallaby

ABOUT THE POWER LAW

“A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.” – Daniel Rasmussen, Wall Street Journal

“A must-read for anyone seeking to understand modern-day Silicon Valley and even our economy writ large.” -Bethany McLean, The Washington Post

“A rare and unsettling look inside a subculture of unparalleled influence.” —Jane Mayer

“A classic…A book of exceptional reporting, analysis and storytelling.” —Charles Duhigg

Not really a summary, but more a story on my experience reading this fantastic book:

The Power Law by Sebastian Mallaby

If you are interested in the world of Venture Capital, Start-Ups and Silicon Valley, you simply must read the book. A well-written book with a very thorough foundation.

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The Cryptopians, Laura Shin

Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze

I wrote a positive review:

The Cryptopians by Laura Shin, a review

In clear, non-technical language, Laura Shin takes you in her book The Cryptopians through the history of the legendary Ethereum blockchain.

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Steve Jobs by Walter Isaacson

The Founders, Jimmy Soni

I read this insightful and inspiring book The Founders in a series of other books that deal with the emergence of large Internet companies and the associated investments

I wrote a review:

Review The Founders

Review of the book The Founders by Jimmy Soni. On the origins of PayPal and it’s founding team.

Web Content & MarTechRob Hoeijmakers