About Rob Hoeijmakers

The personal and professional story of Rob Hoeijmakers, how I embarked on a journey and went from studying literature to being a web content producer, storyteller and MarTech specialist.

About Rob Hoeijmakers
Rob Hoeijmakers, marketing technology expert and web content producer.

In my own story, language and communication are key. I started out as a student of Literature, but was drawn into the early days of the web. In the nineties I started as webmaster, combining en enriching content, manually weaving it into a web of information. More and more I got involved in software languages and tools. Instruments to automate and scale the information and enabling the teams that were working with this.

Online Content - Online Content & Marketing
How to produce and manage engaging digital content like texts, images and video’s.

Later in my career, the success of the information and content became more and more important. In which quantity and quality did we reach our audience. That fascinated me, and I included Online Marketing in my skill set.

Marketing Technology (MarTech)

In order to be able to scale up, I learned software development and started managing a team of web producers and creators. With this team I build, integrated and enhanced the tools for marketeers to get a compelling message across and sell and support our products and services.

Marketing Technology - Online Content & Marketing
Marketing Technology, also known as MarTech, is the term for the software and tech tools professionals leverage to plan, execute, and measure marketing campaigns. MarTech tools are used to automate or otherwise streamline marketing processes, collect and analyze data, and provide various means of re…

My current activities

Next to content management and storytelling for clients, I work on producing web content together with my partner Maya Schmuki. We publish web content and consult clients on digital marketing and production. Our MarTech company is called Schmuki.

Next to that, we promote Digital Literacy on Primary Schools through Sdigbo.

Rob Hoeijmakers  
Contact details

Rob Hoeijmakers on LinkedIn

Web Content Blog - About this site
On this blog, I write about all things related to content and marketing technology.