About Rob Hoeijmakers

Rob Hoeijmakers, living and building the digital now.

I am Rob Hoeijmakers, and I work where technology, strategy and society meet.

My attention goes to the systems that shape how we live and work: how money moves, how AI transforms organisations, how Europe builds its digital foundations and how knowledge can be organised so people and machines can use it well.

What I Do

I run Schmuki, a European agency for digital and AI strategy. I help organisations understand what new technologies make possible, how to use them responsibly and how to design processes that stay clear and reliable. Much of what I write is grounded in this practice.

Themes I Explore

The Future of Work

I look at how AI reshapes roles, decision-making and the distribution of expertise. Not as prediction, but as a way to understand how work changes when reasoning becomes shared between humans and machines.

Digital Finance

I follow both everyday investing and the wider shift towards digital finance. Payments, regulation, stablecoins and the economics around AI all influence how value moves and how autonomy is maintained.

AI and Knowledge Engineering

This is the core of my current work. I explore how AI systems operate in practice, how they can be made reliable and useful and how knowledge can be structured so it becomes clear to both humans and machines. This includes semantics, symbolic methods and the craft of organising information.

Deep Tech and Quantum Computing

A separate strand looks further ahead. Quantum computing, novel hardware and emerging deep-tech architectures will shape the next decade of computation. I follow these developments to understand how they may influence strategy, capability and sovereignty in the long run.

Europe, Identity and Sovereignty

I write about digital identity, privacy and the resilience of European infrastructure. These questions run through my research and my work with clients.

Tools, Instruments and Photography

I document the instruments that shape my workflow, because they influence how I think and what I make. Photography is a quieter thread, but an important one. It keeps me attentive to the world and offers a counterbalance to the conceptual work.

Why Follow This Blog

If you are interested in how technology, finance and systems evolve, or in how Europe can build and govern its own digital environment, this is a place to explore those questions. I write as a practitioner with a focus on clarity and practical understanding.

This page is the best starting point for understanding who I am and how I see the landscape.